We all love it when e-commerce brands make an extra effort with their packaging – it adds a personal touch. This first impression can make both the brand and the product seem more high-end. But let's not forget the main job of packaging – keeping products safe during shipping. And now there's an added dimension to this equation – sustainability.
As packaging becomes more innovative and eco-conscious, it's getting more complicated for brands. They must balance three key goals: keeping costs in check, being eco-friendly, and giving customers a great unboxing experience with the right laminating adhesives.
Not paying attention to these factors could cause problems. You might use too much packaging, which costs more, or too little, which could harm the product. Moreover, if you can't control your packaging costs, they might end up controlling your business.
Luckily, there are packaging optimization strategies for e-commerce businesses.
Why is packaging so important in e-commerce logistics in 2023?
2023 is shaping up to be a game-changer for packaging in e-commerce logistics, and here's why it's such a big deal:
Soaring e-commerce sales
Think about how much online shopping has grown lately. With around 20.8% of retail purchases expected to happen online in 2023 and increase by 10.4% in the same year, there's a crazy demand for packaging.
First impressions matter
In the online world, where shoppers can't physically touch your products, think of packaging as your first handshake with them. It's the very first impression that shapes their entire shopping experience. Clever packaging can be the doorway to establishing a positive emotional connection and generating word-of-mouth referrals.
With the e-commerce arena becoming increasingly crowded, packaging emerges as a tool for brand differentiation. By being an extension of your brand’s value, it can make your brand shine amid the competition, capturing shoppers' attention.
You know how you love it when you get a package that feels like it was made just for you? That’s the power of personalization. Brands are catching on to the trend of custom packaging to leave a lasting brand impression. With the right packaging adhesives, brands can cast an indelible impression on their users.
